“Information asset” needs to be more than a metaphor, it isn’t actionable. On top of that, you are told to measure your data program’s progress and value. But how do you do that? What are the metrics that work? What types of metrics are there? There is a lot more to measuring than common ROI. This tutorial will give you the tools required to introduce and sow the seeds of real information asset management and information economics. Attendees will learn techniques to start to managing information as an actual enterprise asset, and considerations for quantifying the value and progress of information management.

The value proposition of EIM is founded on Information being treated as an Asset. Information management professionals concur, but CxOs will say "So what?" In most organizations, they are both right! The conflict starts with one group thinking metaphorically, and the other literally. There is a means of reconciliation, and this presentation will discuss and contrast information as a strategic, but intangible (maybe) asset. Various views of information value will be presented to compare various approaches to managing information as an asset. The talk will outline a vision for the future, but with practical steps to help you get there.

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Class Reviews:

"Speaker is very effective."

"Insightful!"

"Great class. My head still hurts but in a good way. Can't wait to implement what we talked about."

"Well paced, good content, good reference material."

"Very comprehensive, great takeaway."