Organizations need a guided approach to managing their information to obtain the maximum business value for success in a challenging environment. An Enterprise Information Management (EIM) initiative provides the framework for an organization to deliver real information knowledge and provide true business impact. However, starting an Enterprise Information Management program can be a daunting task. In seven steps, this workshop will show the importance of determining where to start, finding business impact opportunities, defining what EIM means in your organization, assessing EIM readiness, and understanding the cultural and political realities of your organization. This workshop provides real world approaches, strategies, and artifacts for initiating the foundations of an EIM program in your organization. The objectives of the workshop include:

• Provide a starting framework for EIM.
• Provide practical approaches for identifying business opportunities for EIM adoption.
• Provide methods for assessing your organization's EIM readiness - with examples.
• Developing an EIM program scope and plan.
• Review of EIM sample artifacts needed to get initiative started.
• Review of lessons learned from other EIM initiatives - overcoming challenges and obstacles to success.