MonPM4: Advanced MDM: Moving to the Next Level of MDM Success
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  David Loshin   David Loshin
Knowledge Integrity


Monday, October 6, 2014
01:30 PM - 04:45 PM

Level:  Advanced

The presumption that one can create a single repository for all the information about a specific entity (be it customer, product, or agreement, etc.) is predicated on a faulty premise of consistent definitions and semantics for similar data. Variant definitions of customer name, location, product description, etc., imply differences in the ways those data values are used, and merging and eliminating those variations without assessing the impact of doing so will lead to process flaws.

Internalizing how business value drivers influence the data strategy, suggests that more reasonable approach to the idea of “master” data providing uniform access to a consistent representation of high quality shared information. That means reconstituting the approach to implementation from being technology-based and consolidation-focused to being value-based and consumption-focused. This workshop looks at how that realization can influence the transition to a phased approach to implementing MDM as a discipline supporting the information strategy.

The workshop reviews how the current data environment is insufficient to meet future objectives. Attendees will learn about isolating key strategic data sharing goals for master data and the foundations for phased master data management success:

  • Data governance
  • Metadata collaboration
  • Data quality management
  • Integration of identity resolution and management within business process model

Class Reviews:

"Very good session."

David Loshin is the President of Knowledge Integrity, Inc, (, a consulting company focusing on information management solutions (information quality, business intelligence, metadata, and data governance). David is among Knowledge Integrity’s recognized experts in information management, contributing to Intelligent Enterprise and DM Review, and is a channel expert for the Business Intelligence network (

David's books include "The Practitioner's Guide to Data Quality Improvement" and "Master Data Management,” and his book, "Business Intelligence: The Savvy Manager’s Guide" (June 2003) has been hailed as a resource allowing readers to "gain an understanding of business intelligence, business management disciplines, data warehousing, and how all of the pieces work together." David has created courses for TDWI, DATAVERSITY, and any other number of venues, and is often asked to provide thought leadership to the Information Management Community.

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